What Are the Dos and Don’ts in Business Card Printing?

The digital age has made many companies and individuals assume that business cards are obsolete. However, that's untrue because designing and printing business cards can help you effectively market yourself and your business. It also enables you to network with potential clients or partners. 

While these marketing materials can help you make a lasting impression and be unique, you can only achieve this if you do it properly. 

If you’re ready to market your company and get more customers, this article will discuss the do's and don'ts of business card designing and printing.

7 Dos of Business Card Designing and Printing

Here are seven things all companies must do when creating a professional business card. 

1. Include All Essential Contact Details

Your business card should include all the essential contact details, like your name, job title, company name, phone number, email address, and website. Also, check that everything on your card is updated and accurate. No business wants potential clients or partners to call the wrong number or visit the wrong website. 

2. Ensure You Use the Right Business Card Size

Although the standard size for business cards is 3.5 x 2 inches, you can also use a larger or smaller depending on your preference or your company’s nature. However, ensure your marketing tool isn’t big enough to fit in a wallet or too small for recipients to read easily. 

3. Consider Using the Card's Back Portion

The rear portion of your business card is valuable space for showcasing your brand or providing additional information. You can add your company's logo, tagline, or a call to action. You can also place a QR code that directs the recipient to your website or a landing page.

4. Check If Your Card Has an Effective Design

Your business card's design should be simple but professional and visually appealing. You must use high-quality images and easily readable fonts. Also, ensure the card’s colors and overall layout are consistent with your brand's image.

5. Proofread before Printing

Before sending your design to the printer, you must proofread your business card for errors or typos. Remember that a misspelled word or an incorrect phone number can make your company look unprofessional, damaging your reputation and credibility. 

6. Add Your Job Title

Adding your job title to your business card can help potential clients or partners understand your role in your company. It also helps to establish your credibility and expertise in your field.

7. Include Your Social Media Handles

Social media has become an effective advertising and networking tool in today's digital age. You can connect with potential clients or partners by including your online handles on your business card. Also, check that all your profiles are updated and professional. 

2 Don'ts of Business Card Designing and Printing

While remembering the best practices, you must also know what to avoid. Here's what you should never do when creating a business card. 

1. Don't Use Low-Quality Pictures

Using low-quality pictures on your business card can make it look unprofessional and unappealing. You can stay professional by using high-resolution and relevant images. However, if you can’t access them, consider hiring an expert photographer or using stock images.

2. Don't DIY the Business Card Printing

While designing and printing business cards at home may be tempting, this step can backfire in many ways. DIY printing can result in low-quality prints that are unprofessional and unappealing. It also makes you prone to experiencing wasted time and resources. You can avoid these expensive errors by hiring a professional printing service to deliver high-quality prints at a reasonable price.

Conclusion

Designing and printing business cards helps your company get more clients and partners, but that only works when you do it properly. You can enjoy these benefits by ensuring correctness, accuracy, and professionalism and letting a printing service produce these materials. 

If your company needs professional assistance printing and designing business cards in Fort Myers, contact iCON Advertising! Our expert team collaborates with customers to ensure they get the best project quality and value. Call us now, and let's see how we can help!